Ascend Research

The desk's scorecard

Analysis, not advice

Every earnings call we cover, graded in public against the transcript.

Ascend has named 84 falsifiable conditions across 25 graded prints.

43
held
14
broke
27
still open
Where we were wrong
ELFGAAP operating margin glide path

“Q1 adjusted EBITDA was $168 million... Excluding the impact of tariff refunds, our adjusted EBITDA was up 36% year-over-year”

See the full graded call →
MELIGross margin stabilization

“there was some margin compression on the acquiring business...increasing cost of devices because of higher cost of chips”

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CELHRevenue vs $0.87B consensus

“revenue totaled approximately $817.9 million... representing growth of 10.6%”

See the full graded call →
CELHOrganic CELSIUS-brand NA growth

“CELSIUS brand revenue decreased by approximately 11.7% in the second quarter of 2026 compared to the same period last year”

See the full graded call →
CELHBlended gross margin vs ≥49%

“Gross profit margin decreased to 48.1% for the three months ended June 30, 2026 from 51.5%... primarily driven by higher promotional and incentive activity”

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SRADSport Rights Step-Down

“"Sport rights expenses (including amortization of capitalized sport rights licenses) (137,752)" against revenue of 377,815; "Adjusted EBITDA margin expansion of approximately 70 to 100 basis points on a reported basis" · press release”

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SRADSport Rights Step-Down

“"Sport rights expenses ... 137,752" / "Revenue ... 377,815" and "Adjusted EBITDA margin expansion of approximately 70 to 100 basis points on a reported basis" · press release”

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SRADWorld Cup Revenue Inflection

“Managed Trading Services revenues due to higher turnover and trading margins were offset by lower platform revenues”

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SRADSport Rights Step-Down

“Adjusted EBITDA margin expansion of approximately 70 to 100 basis points on a reported basis”

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SRADSport Rights Step-Down below 33% of revenue

“"Sport rights expenses... 137,752" / "Revenue... 377,815" (137,752/377,815 = 36.5%) · press release financial tables”

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SOFITech Platform GAAP inflection

“Technology Platform segment net revenue of $84.5 million for the second quarter of 2026... Compared to the prior year period, segment revenue decreased 23%”

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MELIGross margin trajectory

“The margin compression reflects our choice to invest in strategic initiatives”

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MELIEPS vs. $8.75 consensus

“We delivered $611 million of income from operations, representing a 6.9% margin”

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ELFRevenue vs. Consensus

“On an organic basis, excluding Rhode, our net sales were down approximately 3% this quarter.”

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After we said…

Every grade we published and what happened next — counts, not a win rate. Early and honest: young rows show the horizon hasn't elapsed yet.

GradeGraded1q elapsedMedian 1qMedian 2qNext print: held / worsened / recovered
INTACT64+4.7%—2 / 2 / 0· 2 no print yet
WOBBLING52+49.9%—1 / 0 / 1· 3 no print yet
BROKEN00——0 / 0 / 0
Every grade, in order
TickerGradedWhat we said → the next print1q2q
ELF2026-08-06INTACTno print yet——
MELI2026-08-06WOBBLINGno print yet——
AMD2026-08-05INTACTno print yet——
SRAD2026-08-03WOBBLINGno print yet——
META2026-07-29WOBBLINGno print yet——
MU2026-06-26INTACT→INTACT2026-09-30-4.4%—
NU2026-05-25INTACT→INTACT2026-08-13+15.9%—
SRAD2026-05-24INTACT→WOBBLING2026-08-03-0.2%—
CELH2026-05-21INTACT→WOBBLING2026-08-06+9.6%—
ELF2026-05-21WOBBLING→INTACT2026-08-05+85.4%—
MELI2026-05-21WOBBLING→WOBBLING2026-08-05+14.5%—

1q and 2q are the price change over the 91 and 182 calendar days after the grade — context on what followed, not a claim that we called it.

Thesis drift, counted only

68 drift changes across subscribers' own theses. Aggregate counts — no ticker, no reader, and no return: drift moves on criteria, never on price.

intact→wobbling21 graded · 1 with a quarter elapsed
one quarter on: wobbling 1
intact→confirming11 graded · 1 with a quarter elapsed
one quarter on: confirming 1
wobbling→confirming9 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
wobbling→intact8 graded · 1 with a quarter elapsed
one quarter on: wobbling 1
confirming→wobbling5 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
wobbling→breaking5 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
breaking→wobbling3 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
intact→breaking3 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
breaking→confirming1 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
confirming→breaking1 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
confirming→intact1 graded · 0 with a quarter elapsed
one quarter on: not yet elapsed
Every criterion, where it stands

Every criterion on every active thesis and where it stands — counts, not a score. “In band” means a print addressed it and the result sat inside the band; “not addressed” means the print didn't speak to it; “due later” means it isn't testable yet.

229
criteria
66
confirming
7
breaking
3
in band
35
couldn't see

“Couldn't see” is the honest bucket: 35 criteria wererecorded neutral by an older rule that read a print's silence as a neutral result. Nothing addressed them, so they are not counted as in band. They clear the moment a print speaks to them.

Of which
10
not addressed
22
due later
91
never tested
21
resolves from news

These four overlap the row above on purpose: a confirming criterion the latest print skipped is counted as confirming and as one of the 10 not addressed. Across 35 active theses, aggregate counts only — no reader, no ticker.

The full ledger, by name
How we grade

Before each covered earnings call, the desk names the specific, falsifiable conditions its view depends on. After the print, each is checked against the transcript: held (the condition was met), broke (it failed), or still open(the call didn't address it). We publish before and grade after — every one, in the open.

Educational analysis, not a personalised recommendation.